If a person is blogging for revenue or as per internet marketing of a business or product, it is essential that that blogger work towards increasing traffic to the blog. Increase in traffic means more revenue or more marketing. The following paragraphs explain some ways of how this can be achieved.
Blogging Platform (Software)
When blogging, make sure that you use the best type of software - depending on your subject and your pocket. WordPress is an excellent choice if you want to have a free, self hosted system - it also has a large number of plugins for broader functionality. Blogger is preferable if you want a free, hosted by someone else service that is also easy to use - it is good for a personal blog. Movable Type is a good WordPress alternative. And if you have cash to fork over and want multiple blogs, you can buy a copy of Expression Engine or even have one custom made.
The type of software you use will in turn will determine your blog traffic since it will determine how you use the software.
It is recommended that you make use of your own domain (even if you use a hosted service like Blogger). This is because it helps build a brand and in case the host changes, the links still stay. It is much better than using a sub-domain on say Blogger.
Make sure that the titles you write are user friendly and search engine friendly. To make them user friendly, you have to use your judgement. To make them search engine friendly, you have to analyse your title for keywords and phrases by using websites such as Yahoo!'s Overture.
Comment on other blogs and forums. It provides links to your blog and drives traffic to your blog as well. Participating in forums also does so since you can place the link of your website in your forum signature. You should also be active in social media and make friends. Establishing an excellent network is thus important in that it drives traffic and increases credibility and is an excellent form of SEO.